LinkedIn has announced it will soon natively support post scheduling- a feature that lets you schedule posts to publish at a later time.
After testing the feature for multiple months, the Microsoft-owned social media platform finally brings native support for something social media marketers have been using for years. Recently it’s been brought to light by Matt Navarra, social media consultant and thought leader, that the feature has started to roll out on LinkedIn’s website and Android app.
The feature is currently being rolled out in batches, so if you haven’t got access to it just yet, you’ll have to be patient. However, if you do, you should see a clock icon next to the “Post” button in the message compose box. When you click this button, you’ll be able to select the date and half-hour for when you want to schedule the post.
What Post Scheduling Means For Marketers
Marketers, influencers, and all manner of social media-reliant professions have used post scheduling to ensure their posts roll out at the perfect time for years. Formerly, they had to rely on 3rd party tools to do so on LinkedIn.
However, using a 3rd party app like Buffer has the downside of having to provide access to your account for your app. This was too much of a privacy risk for many that didn’t find the feature absolutely integral to their success. Besides, native support is simply easier to use, and patches all the security flaws from giving out your account details.
Hundreds of millions of active users every day
LinkedIn not having post scheduling has always seemed fairly odd. With Twitter, Facebook, and even Gmail letting you send out posts, tweets, or emails at any time. For a network with LinkedIn’s userbase of around 875 million users, this feature is absolutely crucial.
The reason using post scheduling is so important is that it allows marketers to ensure their posts go out at peak attention times. Posting something during peak rush hour is likely going to get a lot less engagement than doing so at peak LinkedIn posting times. Similarly, it lets social media professionals space out posts, so that they don’t drown their followers in information all at once.
With how impactful post scheduling can be for marketers, we’ve got no doubt using it optimally will be one of the most important LinkedIn best practices to follow in the future.