Hayes is also a major figure in the Million Women Rise march, for which tens of thousands of women will visit central London on Saturday to protest against violence against women and women. All members are volunteers and the event, in its 13th year even though it doesn’t have any corporate sponsorship or formal financing from any Company or Organization. It is strictly a women only march and when a man would like to participate, they are asked to babysit kids while your mother, partner, sister, daughter, or friend attends the march”. In London by Care-International another march is organised Women’s day in which stars from stage and screen marching shoulder-to-shoulder with grassroots campaigners for gender equality and climate justice”. In the last several years McDonald’s was accused of”McFeminism”, as it turned into the business’s logo of golden arches upside down to form the letter W to represent Women, although the beer brewing company Brewdog was accused of cynical marketing after releasing a pink coloured beer around International Women’s Day, supposedly to increase awareness about gender pay inequality and sexist advertisements. If brands are to jump onto the springboard they then should also open their pockets said Katie Russell of Rape crisis, England and Wales a network of independent Rape Crisis Centre, who’s on a flame walk before International Women’s Day to raise funds for Service after rape and sexual abuse Leeds.
International Women’s Day is right around the corner according to feminists women’s day is in danger of becoming little more than a corporate Mother’s Day, together with companies jumping on the springboard to whitewash their goods instead of endorse women’s equality. With brands offering discounts and offers on International Women’s Day products from fairly roses to hipster T-shirts inscribed with slogans such as”Woman Up”, equivalent rights campaigners have called on these companies to take actions and contribute to grassroots level causes on this International Women’s Day, which takes place on Sunday 8 March, instead of using it as a promotional opportunity.
Vivienne Hayes, chief executive of the Women’s Resource Centre, said in a statement that this use of International Women’s Day by companies is now part of their co-option of feminism and women’s equality to a much more mainstream position, which has caused the corporatization of the advancement of women’s rights. There’s a risk that Women’s day becomes a occasion somewhat like Mother’s Day or Valentine’s Day rather than giving prominence to the impact that women are creating around the planet. Each year has a theme and this year’s theme is #EachforEqual, knowing equality together with participants encouraged to actively choose to battle stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements”. This year marks 10 years since the establishment of United Nations Women, along with the 20th anniversary of the UN Security Council resolution 1325 on women, peace and security.