What is an eCommerce Platform?
An eCommerce platform allows you to purchase and sell goods over the Internet.
Any online store you’ve seen will likely run with an eCommerce platform.
eCommerce platforms combine website hosting and website building to allow you to create a successful online store seamlessly.
They also allow sellers a single platform to manage virtual assets, digital sales, and marketing activities all in one place, not just product sales.
Often, eCommerce platforms have CRM (Customer Relationship Management) systems built in to help the process of running an online store flow even more smoothly.
eCommerce platforms meet the current day demands of customers.
Whether your business is big or small, sells physical goods or services remotely, B2B or B2C, these eCommerce platforms help companies meet their customers in the ideal environment to boost profits.
Today’s modern consumers are more likely than ever before to prefer web-based shopping and connection.
How to Choose the Best Small Business eCommerce Platform?
Choosing the best eCommerce Platform for you can be daunting, especially with so many options.
Here are some of the main factors you should consider when looking for the right eCommerce tool to help your products or services sold online.
While spending money to make money is sometimes necessary, you shouldn’t have to pay all of your money on your eCommerce platform.
I made sure to include primarily affordable eCommerce plans in this list.
This is because I understand the tight budgets that can come with small businesses.
The good news is you can still get a wide range of features without spending thousands per year.
Available Themes (Design)
Review the available themes and designs of all the eCommerce platforms you’re considering.
Additionally, find a design that matches your business’s branding and sense of style.
Furthermore, you want your website to be easy to navigate for your customers so that they have a pleasant user experience.
The more payment options your online store offers, the more potential sales you’ll have.
This is why it’s essential to shoot for a platform with multiple payment methods, such as Apple Pay and PayPal.
By offering effective eCommerce customer service, online stores provide more than just assistance to their customers.
They’re also creating a smooth and consistent shopping experience across all channels.
From guiding them during the purchase process to resolving any associated issues, these services can help businesses establish meaningful relationships with their customers.
Rock-solid customer support can quickly turn a site visitor or one-time buyer into a loyal customer.
eCommerce integration ensures the smooth operation of all aspects of your company by connecting all of your channels.
These can include social media, payment processing, and more.
These integrations can also have analytics tools, which can help you get enhanced information about your sales.
This information is helpful to incorporate into marketing strategy, as you can better understand what’s working for your company and what isn’t.
Your primary services for your online store encompass a range of tools.
These include point-of-sale (POS) systems, marketing tools, an inventory management database, and any applications that assist in interfacing with logistic firms and delivery providers.
Modern eCommerce businesses require at least those and potentially more programs and utilities.
The more you can centralize these different programs to one platform, the easier it will be to run your small business online.
Enhancing your security is crucial for maintaining your site’s uptime and protecting your business from eCommerce fraud.
Enhancing security and making that clear on your site makes your customers more likely to trust you!
Consumers are assured that their sensitive data is safe and secure when they purchase from your brand, as you are taking the necessary precautions to protect them.
Additionally, security protocols guarantee customers’ privacy and confidentiality.
Most eCommerce platforms for small businesses offer SSL encryption, a tenet of site security.
For any eCommerce business to prosper, website speed is integral.
It enhances your conversion rate, promotes repeat transactions, and boosts your rankings on search engines.
With Google Search’s recent changes in their ranking system, a fast loading time is essential in SEO for gaining an edge over competitors.
Plus, most web users need to learn to sit there waiting for a page to load, and after 20 seconds, they’ll probably click out.
Online Store Wrap Up
I hope you discovered some new insights about eCommerce from this overview of my favorites to bring into the New Year.
Starting an online storefront is an exciting venture, and it can be made highly efficient, easy, and even fun with an eCommerce platform.
Good luck on your small business journey!